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Duke Ellington Sacred Music Broadside, 1968
Call number: Broadside 1968: 4

The Progressive Matrons of the Fifth Street Baptist Church sponsored the Duke Ellington Sacred Concert in Richmond in 1968. The handwritten notation relates that "5th St. Church Choir will accompaniment"; Fifth Street Baptist Church remains active in Richmond today. View enlarged image

Duke Ellington Sacred Music Broadside, 1968
Call number: Broadside 1968: 7

More slickly produced, this broadside includes a photograph of Duke Ellington. Reflecting the broad appeal of the performance, tickets were to be sold in predominantly African American Jackson Ward at Barky's Records and Anderson's Grill, but also at the white-owned department stores Thalhimers and Miller & Rhoads.
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Press Kit, Duke Ellington Sacred Concert series, 1968
Call number: ML410 .E44 D87 1968

By 1968, Duke Ellington's skills as a promoter were well-honed. This press kit detailed the myriad steps that local sponsors should take to ensure that the concert received adequate publicity and attendance. Ellington advised that sponsors should get in touch with local disc jockeys, "call all newscasters on TV and radio," and "contact the most important person in your area to arrange for a photograph of him buying the first pair of tickets." View page 6